Going head-to-head with competitors in the booming POV action camera market, Drift Innovation, the award-winning action sports technology company based out of London, UK, has launched their most feature-rich and intuitive action camera yet – the Drift HD Ghost.

The third installment of Drift's HD cameras separates itself from other point of view cameras on the market by providing features no other camera can. At a time when helmet cameras seems to be strapped to every other skier and rider's helmet, point of view filming is a skill people of all ages and ability are trying to master.

Ride Snowboards released the 7th graphic of a 7 part series for its DH2 Limited Edition Snowboards.  The Ride DH2.7 snowboard features art from the Mythical Creature Collective.

Twisted Bindings announces a revolutionary new snowboarding device that allows riders the ability to rotate their front foot 90 degrees, parallel to the board, similar to that used in skateboarding. 

How does it work? Pretty simple, actually. The Twisted Bindings’ thin plates fit between the snowboard deck and the traditional binding, activated by simply releases a spring-loaded pin and moving the foot until it locks into place. 

Sporting equipment juggernauts Salomon and Bonfire announced they are joining forces to bring snowboarders a new user-friendly website for the upcoming 2012 season, August 18.

The new website will be updated 24 hours a day through social media feeds and will be maintained purely on rider-driven content, allowing snowboarders the opportunity to stay connected in its easy-to-use format.

The topic of ‘green skiing’ is typically accompanied by discussion of how transportation and mountain infrastructure affects the mountains we frequent.

Rarely ever is there mention of the skis and boards that are strapped to our feet.