Sporting equipment juggernauts Salomon and Bonfire announced they are joining forces to bring snowboarders a new user-friendly website for the upcoming 2012 season, August 18.
The new website will be updated 24 hours a day through social media feeds and will be maintained purely on rider-driven content, allowing snowboarders the opportunity to stay connected in its easy-to-use format.
Additionally, the new site will be run on the Tumblr platform, allowing contributors from all over the world to join in the blogging experience.
“Bonfire and Salomon site users have increased dramatically over the last 3 years, our new sites, which are simple to navigate and loaded with new content, should help us continue to expand our web presence,” said Brand Director, Brad Steward.
While Bonfire Snowboarding Outerwear is based out of Portland, Oregon and Salomon Snowboards is home-ported in Annecy, France, the two companies have had a long-standing positive relationship since Salomon purchased Bonfire in 1995.
The new site will be available to be accessed through both Salomon and Bonfire's websites at: Salomon Snowboards and Bonfire Snowboarding.
